Privacy without compromise ›
Mode A uses a daily rotating cryptographic salt (SHA-256) to create session identifiers. The salt is deleted after rotation, making it mathematically impossible to reconstruct visitor identities. No cookies, no fingerprinting, no personal data stored. You don’t need a DPA, and you never need a consent banner.
Company intelligence built-in ›
Sensor uses a zero-cost open-source IP intelligence stack (GeoLite2 ASN databases, ipverse metadata, bad-ASN filtering) to identify which companies are visiting your site in real-time. Google Analytics has no equivalent feature — you’d need to buy a separate tool and integrate it yourself.
No certification needed ›
GA4’s interface requires significant training — Google themselves offer a multi-course certification program. Sensor’s dashboard is designed for immediate comprehension: clear KPIs, intuitive funnel visualization, and AI-generated insights. Your team starts getting value on day one.
Lightweight by design ›
The Sensor tracking script is under 600 bytes — 75x smaller than Google Analytics’ ~45 KB script. This means zero impact on Core Web Vitals, no render blocking, and faster page loads. It loads asynchronously with the defer attribute by default.
GDPR-compliant by default ›
With GA4, achieving GDPR compliance requires careful configuration: consent mode setup, data retention policies, IP anonymization, and ongoing monitoring. With Sensor Mode A, compliance is architectural — there’s nothing to configure because no personal data is collected in the first place.
No cookie banner, no lost data ›
GA4 requires cookies — which means you need a consent banner under GDPR, UK GDPR, and ePrivacy. Studies show 30–50% of visitors reject cookies, and that traffic becomes invisible in your analytics. Sensor Mode A uses no cookies at all, so every visitor is tracked from the first pageview — no consent prompt, no data gaps.
Google Consent Mode v2 — complexity you don’t need ›
Google now requires Consent Mode v2 for EU traffic. That means implementing a CMP (consent management platform), mapping consent states to GA4 tags, configuring ad_storage / analytics_storage signals, and testing across browsers. Sensor skips all of this — there’s nothing to consent to when no personal data is collected.
What happens when visitors decline cookies? ›
With GA4: you lose them entirely. No pageviews, no events, no attribution — they become a blind spot. Google’s “cookieless pings” in Consent Mode provide modelled estimates, not real data. With Sensor: nothing changes. Every session is captured with full accuracy regardless of consent choices, because there’s no consent required.