Built for B2B

The analytics built for B2B.

GA4 undercounts your conversions and misses up to half your traffic. Plausible is private but too thin to tell you anything. Sensor is the one analytics tool a B2B revenue team actually needs — and it sees what neither of them can.

Join the free beta

See it against your own GA4 and CRM numbers in 30 days.

Live company feed
Today · 41 in-market
NL
Northwind Labs
5 pages · pricing viewed
Convert
MG
Meridian Group
3 pages · returning
Evaluate
AF
Atlas Freight
1 page · organic search
Learn

You're optimizing on data that's wrong, missing, or shallow.

GA4 undercounts your conversions.

It misfires the form-submit event and never lines up with your CRM — teams routinely see 20–30% fewer form fills in GA4 than their CRM recorded.

GA4 can't see half your buyers.

30–70% of B2B traffic rejects cookies. GA4 doesn't count them at all.

Plausible is private but blind.

No intent, no attribution, no idea which content drives pipeline.

Sensor fixes all three — and answers the question that actually matters: what's creating revenue?

What you get

Finally know what creates pipeline.

See which companies are evaluating you.

Company-level identification, in real time — no cookies required.

Know which content turns visitors into buyers.

Not pageviews — pipeline.

See which campaigns bring buyers, not just clicks.

Put spend behind intent, not vanity traffic.

Stop paying for channels that never convert.

See the ones quietly carrying the load — and the ones wasting budget.

Catch buyers while they're still deciding.

Sensor flags accounts moving toward a decision, as it happens.

One tag. The full B2B picture.

How it works

How Sensor sees what GA4 can't.

Cookieless by design.

Every visitor is an anonymous daily fingerprint that resets every day — enough for today's analytics, useless for tracking anyone over time. No cookies. No consent banner. No personal data.

The Digituary Intent Engine.

Our own model reads how each visitor behaves and places them on the buying journey — Learn, Explore, Evaluate, or Convert — with a confidence score on every call. No third-party data, no guesswork.

Attribution that holds up.

Sensor weighs every touch — content, channel, campaign — to show what truly contributed to a conversion, not just the last click.

All cookieless.

Because none of it depends on consent, Sensor measures the traffic GA4 throws away.

Why B2B teams pick Sensor.

Sensor
GA4
Plausible
Counts cookie-rejected traffic
No cookies / no consent banner
See which companies visit
Buying-intent stages
Shows which content drives pipeline
Reliable conversion tracking
flaky
basic
Attribution you can trust
basic
GDPR-safe by design
needs config
Compare in depth
Honest by design

What Sensor won't pretend to do.

Buyers told us in research they trust honest boundaries more than inflated claims. So we drew them.

01

It predicts form conversions, not closed revenue. We don't fake pipeline attribution.

02

Company identification is at the company level, from network data — not individual identity.

03

Intent is a prediction. Every call shows its confidence.

04

No tracking of individuals across days. That's the privacy design, on purpose.

The Sensor privacy promise

Privacy-first isn't a setting. It's the architecture.

No cookies. No personal data. Every visitor is an anonymous daily fingerprint that resets each day — so no one, not even us, can re-identify a visitor over time. GDPR-compliant by design.

Setup

Live in minutes.

01

Add one line of script.

Any CMS.

02

Sensor measures everything.

Cookieless, from the first visit.

03

Compare it to GA4 and your CRM.

The gap speaks for itself.

Stop guessing what drives revenue.

Free for early beta users.

Join the free beta